The arrangement
Every “Visit” link on this site carries a tracking parameter that tells the operator the click came from Table Marketer. If a reader follows that link and later opens a real-money account with the operator, the operator pays this site a commission. The commission is either a one-off fee per new player, a share of the operator's net revenue from that player, or a hybrid. Which one depends on the operator. None of those payments come out of a player's pocket; they're part of the operator's acquisition budget.
What that influences
Whether the site exists at all. We have to keep the lights on, and affiliate revenue is how. It also shapes which operators we prioritise covering — we look at UKGC-licensed operators that have an affiliate programme we can sign up to, because there's no point reviewing brands a reader can't reach via the site.
What it doesn't influence
Scoring is decided against the criteria documented at · how we rate, before any commercial terms are looked at. Operators do not see, review, or sign off on what we publish about them. We do not sell positions on the homepage, sell scores, accept paid reviews, or run sponsored articles. If an operator paid us more, it would not move up the list — and if asked, we'd say no. The honest version of that pledge is that the site only works long-term if readers can trust the order, so anything that undermines the order undermines the business.
How to spot a paid link on this site
Every paid link is marked with rel="sponsored noopener nofollow" on the underlying anchor (you can see this in the page source), and visible markers — “Ad · 18+ · T&Cs apply” — sit beneath each operator card. Links that are not paid (regulators, safer-gambling charities, internal pages) carry no such marker.
Tracking parameters in URLs
The query strings appended to outbound URLs (for example ?btag=… or ?affid=…) are placeholder tokens. They are not live affiliate credentials and will not register clicks until the site owner replaces them with real codes from each operator's affiliate programme. The destination domain is always the operator's real public site — there are no redirect chains through unrelated tracking domains.
Bonus claims
Where this site mentions a welcome offer, the figure is a factual reference to what the operator publishes — it is not an endorsement that the offer is the best on the UK market, that it is “risk-free”, or that wins are guaranteed. Read the operator's bonus terms before signing up; the wagering requirement is the part that decides whether the offer is reasonable.
If we get this wrong
Email · help@tablemarketer.com. Editorial complaints, factual corrections, and challenges to a score all land in the same inbox and get read.