The criteria, in order
| Criterion | Weight | What we check |
|---|---|---|
| Licence and corporate trail | 18% | UKGC account number, current licensee company, ownership chain, and time on the regulator's file. We also note past public enforcement actions where they exist. |
| Player-protection tooling | 18% | Deposit, loss and session limits, reality checks, GamStop linkage, cooling-off and self-exclusion settings, and how easily a player can find them inside the account UI. |
| Live casino | 13% | Studios on the floor, branded rooms, breadth of formats — game shows, side bets, VIP tables — and whether the live wing is a destination or an afterthought. |
| Game library and studios | 13% | Volume, but more importantly which studios are present and how the lobby surfaces them. Search and filter quality matter as much as raw count. |
| Welcome-offer honesty | 12% | The shape of the offer, the wagering requirement, exclusions, and whether the marketing copy reads cleanly. Plain offers score above big-but-awkward ones. |
| Mobile experience | 10% | Native iOS and Android apps where they exist, layout quality on small screens, and how the casino sits next to a sportsbook lobby for hybrid operators. |
| Customer support | 8% | Channels, hours, and how the team handles slow-burn issues — a slick chat widget that times out at 6pm scores below a smaller team that answers email properly. |
| Editorial read | 8% | What the brand actually is, and whether the lobby matches that description without padding. Niche specialists score the same as generalists if they're honest about it. |
What the score actually is
A number out of 10 to one decimal place. Each criterion is graded internally on a 0–10 scale by the same editor, then combined using the weights above. We use a decimal because integer scores collapse meaningful differences between operators we rate similarly — a 7.4 and a 7.7 say something about the underlying read that a 7 and an 8 don't.
What we deliberately don't score
We don't score deposit methods, deposit speed, withdrawal speed, payout limits, or any other money-handling topic. Three reasons. First, this site doesn't open accounts or hold funds, so anything we wrote would be inferred rather than measured. Second, the player's actual experience varies enormously — a Faster Payments withdrawal that lands in 30 seconds for one player can take three days for the next, depending on bank and verification status. Third, it pulls the editorial register towards promotional language (“fastest payouts”, “instant withdrawals”), and we'd rather skip the topic than fake a rigorous answer.
Independence and conflicts
Scoring is decided before commercial terms are looked at. Affiliate revenue does not move an operator up or down the page. Operators do not see drafts, sign off on language, or have any right of reply before publication. The detail of how we earn money is on · affiliate disclosure.
When a score changes
Public events that affect a score: a UKGC licence revocation, a public enforcement notice, a change of licensee company, a takeover, the closure of a live-casino partnership, or a documented pattern of player-side complaints in UK-relevant outlets. Quiet things — minor lobby reshuffles, marketing-only changes — do not move the score on their own.
We re-check every operator card on a rolling basis at least once a quarter. The most recent date is in the footer of each operator block on the homepage and on · reviews.
Source material
UKGC licence numbers and licensee companies are taken from the public register at the Gambling Commission. Game-studio listings are taken from the operator's own live lobby on the date of review. Welcome-offer terms are taken from the operator's public bonus terms page. Where a public enforcement action exists, it is sourced from the Gambling Commission's enforcement file.
Disagreements welcome
If you think a score is wrong, email · help@tablemarketer.com. We'll re-check the operator and either revise or explain.